Small Business Owners: The Good News and the Bad News
Source: chamberofcommerce.comBy: Brent Barnhart
The small business community has seen its share of ups and downs,
and by the looks of it, the negative has far outweighed the positive in
recent months. While Europe's financial crisis and the Presidential race
are dominating most mainstream media outlets, there are a number of
small business headlines you may have missed out on. Are you in the
loop?
The Bad News
Small Business Owners Going Without
Recent reports show that more than half of small business owners in recent months have been going without a paycheck in order to keep their businesses running, with nearly a quarter of such business owners doing so for over a year. Based on a recent Citibank survey, small business owners are paying a huge personal price when it comes to keeping their business alive and in-tact, even if they're just barely breathing. Nearly 80% of surveyed business owners stated they have taken in less profits, while 70% have been forced to work more hours and slash vacation-time. Are you feeling the same crunch?
The Bad News
Small Business Owners Going Without
Recent reports show that more than half of small business owners in recent months have been going without a paycheck in order to keep their businesses running, with nearly a quarter of such business owners doing so for over a year. Based on a recent Citibank survey, small business owners are paying a huge personal price when it comes to keeping their business alive and in-tact, even if they're just barely breathing. Nearly 80% of surveyed business owners stated they have taken in less profits, while 70% have been forced to work more hours and slash vacation-time. Are you feeling the same crunch?
Furthermore, it's been reported that 38% of small businesses have had their staff work overtime hours without pay, with 18% stating they had employees who voluntarily delayed paychecks. Due to these numbers, many business owners are scrambling to determine how they can reinvent their businesses in order to find some relief.
What doesn't change with these numbers, however, is the emphasis by small businesses are focusing on Internet Marketing efforts. A reported 52% of businesses increased Internet and Social Media marketing, and this emphasis remains the top concern for business owners. In the process, the need to introduce new products and services has taken a hit.
Retail Flails for the Second Straight Month
Retail sales fell 0.2% in May, meaning that consumers are definitely holding back, and further suggesting that economic growth is slowing. Furthermore, the country is also seeing the smallest wage gains in a year and unemployment over 8%, which signals bad news for consumer spending. This news also comes in the midst of Europe's crisis, meanwhile the Federal Reserve will decide in the coming weeks whether or not to pursue further stimulus in order to inject some life.
With slowing job creation and the aforementioned consumer numbers, it feels as if the gloom and doom we were facing so heavily last summer may be coming back to haunt us.
Subcontractors Taking the Fall
There have also been recent reports of subcontractors being more or less held hostage and left high and dry by clients. In a recent AmEx survey, a third of subcontractors have reported at some point being “stiffed” on a contract with a prime. How is this allowed? It's technically not illegal, as contracting regulations don't require a prime to rely on a specific subcontractor. As most small businesses know, subcontractors are incredibly important to the United States economy. The aforementioned report also mentioned that nearly half of active small firm contractors have used subcontracting as a procurement strategy. A reported 29% of small firms have been victims of “bait and switch” tactics, where in which a prime contractor wins a bid with a specific subcontractor but switches to a different contractor in order to save money. Such tactics are becoming living nightmares for small businesses, as legal action becomes costly and regulations are shaky in such an area of business.
The Good News
In the midst of the gloom and doom, there are some industries that are managing to shine brightly. As you drive your own small business, or perhaps look for further employment, consider the following industries which are seeing growth in the midst of the down economy.
Businesses related to financial investments, including portfolio management and investment advice, have remained in high demand despite poor economic conditions. In fact, such services have been a near 12% rise in sales over the past year, and that number only looks to go up in years to come. Careers related to computer science and systems, which have historically been in high demand, are still as such. With a new influx of retirees, the home healthcare industry looks to experience its own boom, with an industry-wide sales increase of 10% last year alone. On the other end of the spectrum, day care services are recovering as parents continue to attempt to go back to work.
The legal field continues to remain a safe bet, as lawyers and attorneys remain a necessity regardless of the economic climate. Healthcare jobs, especially those dealing with outpatient care, are likely to see growth within the next few years. This can be attributed to the population getting older and those returning home from war. Interestingly enough, automotive stores also look to increase their sales, as customers opt to attempt to fix up their current vehicles rather than going out to buy a new one. Similar to the lawyer situation, the tax preparation remains a safe bet as such services will always remain a necessity.
The Bottom Line
As always, there's a bit of good news in the midst of the bad for the SMB community. Despite the ailing economy and the questionable regulatory climate, some small businesses are managing to bootstrap and find a way to make it work. How do you look to weather the coming months?